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The entire lecture covered name recognition and hwo important it is to a company that wants to sell its products. First, the lecutrer mentions the value of a product having high name recognition. his first example of this is the effectiveness of advertisements. According to the professor, the most effective advertisements state the product's name repeatedly. He also refers to companies like Coca Cola and Xerox, whose names have become synonymous with cola and copies. The professor declared that this is why they are leaders in their fields. The lecutrer's second explanation focuses on low name recognition. He asserts that products with low name recognition. He asserts that products with low name recognition do not sell well. An example he ives is that people might go to a store wanting to buy a product more popular product instead because they recognize that product's name.
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